Is It Time to Reevaluate Your Context?

For this article by Jo Ilfeld, Executive Leadership Coach on context and shifting priorities the image shows a woman sitting in front of a computer screen bored

Have you found yourself doing something without knowing why you’re doing it? Are you finding that the things that were important to you, no longer seem to have meaning?

Recently I had a thought-provoking conversation with a fellow coach about how easily the context of our actions can shift without us even noticing.

As circumstances change, it’s crucial to reassess whether our current actions still hold the same meaning and significance. For instance, in my own life, I designed my coaching schedule to be available for my kids in the afternoons. However, with one kid now in college, one heading off to college very soon, and another one with a very busy social life in high school, I realized that the context has shifted, and my schedule no longer has the meaning it had before.

This realization is highly relevant to businesses too. Organizations often encounter shifts in their environment, such as reorganizations or shifts in market dynamics. While these changes influence the company’s priorities, leaders and teams may forget to reevaluate the context within which they operate. Consequently, they might continue allocating resources, tasks, and schedules based on outdated priorities, leading to inefficiencies and unproductive routines.

Just like spring cleaning your home, perhaps it’s time to do some spring cleaning with your team. Take a step back and ask yourselves: What truly matters to us now? What are the current priorities, and how do they align with our larger purpose and objectives? By proactively redesigning your team’s context, you can optimize performance and ensure that everyone’s efforts are channeled towards meaningful goals.

So, the next time you find yourself unsure of why you’re doing something or notice that the priorities have shifted, don’t hesitate to revisit your context. Stay attuned to the dynamic nature of your work environment, and embrace the changes needed to sustain success and fulfillment.

Read more: Does Change Make You Kick and Scream?

Jo Ilfeld, PhD

An executive leadership coach, Jo helps C-suite leaders, executives, and high-potential managers develop the flexibility, skill, and frame of mind to meet the challenges of the next five, ten, twenty years…. and beyond. She works with individuals, teams and organizations on four core areas of leadership development. Check out Jo's bio page for more information.

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