Why Your Executive Personal Brand Matters (Even If You’re Not Job Searching)

June 24, 2025 / Jo Ilfeld, PhD /
once career tip every exec needs to know

If you’re an executive, your personal brand isn’t just a nice-to-have—it’s a career necessity.

Whether you’re actively job searching or not, your reputation as a subject matter expert can open doors long before you need them.

In my latest LinkedIn Live, I spoke with Michelle Mendoza, a certified career coach, and she emphasized that building your brand doesn’t mean creating a personal website or self-promotion.

Instead, it’s about engaging in industry discussions, sharing insights, and being recognized for your expertise.

For example, a CFO should be posting about financial regulations or market trends. An IT leader should be discussing emerging tech or cybersecurity risks. The key isn’t generating all the content—it’s curating, sharing, and adding your perspective.

If you’re not already active on LinkedIn, start today. Build relationships. Post insights. Comment on industry news. When the time comes to make a career move, your brand will already be working for you.

Read more: Beyond the Resume: 3 Power Moves for Your Executive Job Search

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Jo Ilfeld, PhD

An executive leadership coach, Jo helps C-suite leaders, executives, and high-potential managers develop the flexibility, skill, and frame of mind to meet the challenges of the next five, ten, twenty years…. and beyond. She works with individuals, teams and organizations on four core areas of leadership development. Check out Jo's bio page for more information.

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